BLOOMSBURG -- J. Lylo Jewelers, in downtown Bloomsburg, will begin its 17th year in business next month. Jeff Lylo, owner, notes that this year has been one of steady growth, as he has expanded his inventories of both new and estate jewelry. The interest in gold continues, with many people bringing in old gold jewelry to sell for cash or trade for something new. Buying and trading gold are services Lylo is pleased to provide. The large and ever-changing section of estate jewelry is a popular feature of Lylo Jewelers. A growing number of customers appreciate the value of buying used jewelry at a lower price than new. Others are simply happy to find a unique or vintage piece. In response to the increased demand, Lylo has added even more rings, earrings, bracelets, pins and necklaces to his already large selection. For those who appreciate the look of period designs but prefer new jewelry, Lylo's also carries antique reproductions. J. Lylo Jewelers blends the old with the new by offering the most contemporary styles of jewelry, as well as the classics. Fashion sterling Collections of fashion sterling include Officina Bernardi, Elle, Colore, Southern Gates and Hot Diamonds. Many of these combine sterling silver with diamonds or colored gemstones for a modern, affordable look. One of this year's newest and most popular concepts is the "shimmering" diamond, which creates fire and brilliance with a moving diamond. Lylo's carries a large selection of this line in various styles and price ranges. Of course, traditional bracelets and chains by Leslie, as well as the latest styles of gold, diamond and gemstone jewelry are always available. Lylo's also carries cultured pearls in many colors. The past several years have shown an increase in couples who want to custom design their engagement rings. As an independent jeweler, Lylo is able to work with customers to find the design and quality they desire at the lowest possible price. His access to numerous designers and diamond houses provide great variety in choosing that special ring. J. Lylo Jewelers carries a large selection of leading watch brands. These include Seiko, Pulsar, Bulova, ESQ Swiss by Movado and Citizen Eco-Drive. Lylo services everything he sells, and provides on-site repair of other jewelry and watches. J. Lylo Jewelers is at 140 E. Main St. in Bloomsburg.