Report: J.C. Penney dumps Martha Stewart
NEW YORK (AP) -- J.C. Penney Co. is reportedly dumping the Martha Stewart brand, after sales of the home maven's goods didn't live up to expectations.
The move reported by the New York Post follows a year and half three-way legal battle with rival Macy's and Martha Stewart Living Omnimedia Inc. over a partnership with the home designer.
Emails seeking comment from Martha Stewart and J.C. Penney on the newspaper report were not immediately returned.
